ARA Spectator VIP Program
Get up close and personal
Craving real rally adrenaline? Secure your backstage pass and experience American rally like a pro!
Your Professional Motorsport Race sherpa® will guide you on a high-octane, custom VIP Adventure.
But this is not his "First Rodeo"... this will be the 22nd year for the Race sherpa® Team of racing Subject Matter Experts dedicating themselves to ensure as a VIP Guest you will have the richest rally experience possible - enhancing your experience and adding to your race weekend's enjoyment in a very personal way.
UP NEXT: Rally in the 100 Acre Wood - March 13-14
-
Our next event for 2026 is the Rally in the 100 Acre Wood, which takes place Salem + Potosi in the heart of Missouri's Ozark Region.
-
Gravel Forest Battles - Classic American Rally Terrain
-
You want OLD SCHOOL ? - This is the 30th Running of the Rally in the 100 Acre Wood
-
One of the Fastest Rallies on the 2026 National Rally Calendar
Custom experiences built for every rally lover
Are you a seasoned fan looking for behind the scenes access?
A competitor treating sponsors or family members?
Or maybe new to rally and looking for a full immersive experience?
We deliver the Ultimate Insider's Edge - A Rally Experience you will never forget... the excitement, adrenaline, vibrancy, sounds, the great people you will meet who share the same motorsports passion. Experience the adventure of seeing the "In Person", the Icons, and Personalities of American Rally Racing.
Who knows who you will meet?
A full day includes
-
Private small group transportation
-
VIP parking area
-
Parc Expose and Service area experience
-
Exclusive Driver / Co-Driver Meet + Greet with Autographs
-
VIP spectating (non-published area)
-
Insider rally briefing with ARA legends + notables
-
Lunch or dinner [schedule varies per event]
-
Exclusive commemorative swag
A whole season of VIP experiences
Once you have had the VIP treatment, one event won't be enough! Experiences are available for all ARA National Events
Feb 6-7
Atlanta, MI
Mar 13-14
Salem, MO
Apr 17-19
Shelton, WA
June 11-13
Chillicothe, OH
Jul17-19
Rangely, CO
Aug 27-29
Detroit Lakes, MN
Sept 18-19
Newport, TN
Oct 9-10
Marquette, MI
Example VIP Programs
VIP Experience Etiquette
-
In keeping with our Family Friendly Experience:
-
We kindly ask that all guests are mindful of their language
-
Alcohol - Smoking - Vaping - is Not Permitted
-
No Pets or Animals Allowed
-
Minimum Age: 12+